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What happens when a URL is shortened?

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Updated 6 months ago

URL shortening is a technique whereby a URL – which can be hundreds of characters in length – is replaced by a URL that is much shorter in length (i.e., one that is 10-12 characters in length). 

A commonly used practice throughout the industry today, short URLs simply redirect visitors to the full URL (and related webpage) – while also providing additional tracking and reporting.

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