As it relates to employee advocacy events and participation, the types of events and statistics that Please Share nativity tracks fall into three primary buckets: share requests (content distribution), social media engagement requests, and individual reporting.
Social Media Share Requests
For social media share requests, which are designed to help companies boost the distribution of key messages across LinkedIn, Twitter and Facebook, Please Share tracks the following events. This information is reported upon on a monthly basis and is available via the Share Requests page.
- Total share requests per month and per year
- Monthly and annual return on investment (ROI) from share requests
- Monthly and annual earned media
- Monthly and annual shares (in aggregate and per social media channel)
- Monthly and annual potential reach (in aggregate and per social media channel)
- Monthly and annual clicks (in aggregate and per social media channel)
- Monthly and annual awareness value
Social Media Engagement Requests
For social media engagement requests, which are designed to help companies boost engagement with company posts on LinkedIn and Twitter, Please Share tracks the following events. This information is reported upon on a monthly basis and is available via the Engagement Requests page.
- Total engagement requests per month and per year
- Monthly and annual return on investment (ROI) from engagement requests
- Monthly and annual likes (in aggregate and per social media channel)
- Monthly and annual reshares (in aggregate and per social media channel)
- Monthly and annual potential reach (in aggregate and per social media channel)
- Monthly and annual comments (in aggregate and per social media channel)
- Monthly and annual awareness value
Individual Reporting
Please Share tracks and reports on the following events for each participating employee within a company’s Slack workspace. This information is reported upon on a monthly basis and is available via the Leaderboard page.
- Shares per person and on which channel
- Potential reach resulting from sharing content (per social media channel)
- Unique clicks resulting from sharing content (per social media channel)
- Likes (per social media channel)
- Reshares (per social media channel)
- Potential reach resulting from resharing content (per social media channel)
- Comments (per social media channel)
- Awareness value